Can I track how many people interact with my postcards?

Yes. Every PowerDesigner template includes a unique Automated Seller Valuation (ASV) QR code or link, and scans show in your dashboard. That is how you measure who interacted with a mailing — not a guessed response percentage.

How do I track real estate postcard response?

Every PowerDesigner template, including PowerFarm postcards, comes with a unique ASV QR code and/or URL that links back to dashboard analytics and lets a homeowner pull a low/medium/high value range for that property. It stays on the postcard unless you remove it. See Automated Seller Valuations.

You will be able to see:

• Scan counts and engagement metrics
• Which campaigns or templates perform best
• How engagement grows over time

PowerFarm performance views also cover scan rates and which campaigns drive activity. Will I have access to PowerFarm performance analytics? describes that dashboard.

Delivery tracking (did USPS scan the piece?) is separate, under Orders / Tracking.

Do postcards with QR codes work?

A scan is a real action: the homeowner chose to open the offer. Treat it as a follow-up signal, not a one-mailing report card. What’s the best way to follow up after someone scans a QR code on a postcard? covers reaching out while that interest is still active.

Postcard results still build with consistent, repeated mailings over many months. Judge the program on conversations, appointments, and listings, not a single drop. What is a good response rate for direct mail marketing? explains how to think about that.

Common questions

What if I remove the QR code from my template?

All templates include the unique QR code and link unless you remove it. If you remove it, that postcard has nothing to scan, so there is no scan tracking for it. We recommend keeping it. See How do I add or remove the ASV QR code from my template?.

Where do ASV leads land?

ASV notifies you when someone visits the link or completes the valuation. You can also open the mapped ASV scan list under Mailing Lists. Details are on the Automated Seller Valuations article.

For measurement guidance, read Real estate postcard response rates.