Can I track how many people interact with my postcards?

Yes. PowerFarm postcards and Automated Seller Valuation postcards carry a unique QR code or link, and scans show in your dashboard. That is how you measure who interacted with a mailing — not a guessed response percentage.

How do I track real estate postcard response?

Every PowerFarm postcard includes a unique QR code that links back to dashboard analytics. Automated Seller Valuation (ASV) postcards use a unique URL and/or QR code so a homeowner can pull a low/medium/high value range for that property. See Automated Seller Valuations.

You will be able to see:

• Scan counts and engagement metrics
• Which campaigns or templates perform best
• How engagement grows over time

PowerFarm performance views also cover scan rates and which campaigns drive activity. Will I have access to PowerFarm performance analytics? describes that dashboard.

Delivery tracking (did USPS scan the piece?) is separate, under Orders / Tracking.

Do postcards with QR codes work?

A scan is a real action: the homeowner chose to open the offer. Treat it as a follow-up signal, not a one-mailing report card. What’s the best way to follow up after someone scans a QR code on a postcard? covers reaching out while that interest is still active.

Postcard results still build with consistent, repeated mailings over many months. Judge the program on conversations, appointments, and listings, not a single drop. What is a good response rate for direct mail marketing? explains how to think about that.

Common questions

Do standard (non-ASV, non-PowerFarm) postcards have the same QR dashboard?

The unique QR / link workflow described here is for PowerFarm postcards and Automated Seller Valuation templates. You can still mail standard 6×9 postcards at $1.04 pay-as-you-go; as low as 83¢ on an annual Dominate plan.

Where do ASV leads land?

ASV notifies you when someone visits the link or completes the valuation. You can also open the mapped ASV scan list under Mailing Lists. Details are on the Automated Seller Valuations article.

For measurement guidance, read Real estate postcard response rates.