Who are the postcards mailed to?

PowerFarm postcards are mailed directly to property owners, not occupants.

Many real estate agents waste marketing dollars mailing to the property address itself, which often means a renter receives the postcard instead of the actual homeowner. PowerFarm solves this by using verified property owner data, so your marketing always reaches the true decision-maker.

Here’s why it matters:

• Targeting accuracy: Every postcard goes to the person who can actually list or sell the property.
• Better ROI: Your budget isn’t wasted on renters or invalid addresses.
• Smarter farming: Owner data ensures cleaner lists, consistent delivery, and higher engagement rates over time.
  
  

Unlike EDDM or other mass-mail services that blanket every address on a postal route, PowerFarm uses owner-level precision — delivering your postcards straight to the homeowner with a unique QR code tied to your campaign.