What’s the best way to follow up after someone scans a QR code on a postcard?

Follow up quickly and make it personal.

A QR code scan isn’t random — it’s a seller signal. It means the homeowner took action and showed curiosity about their home value or the market. The best follow-up happens while that interest is still active.

PowerFarm’s Automated Seller Valuation postcards notify you when someone scans, so you’re responding to real engagement — not guessing.

How to follow up effectively

Reach out promptly (email or text).
Reference their action directly:

• “I noticed you checked your home value — I’d be happy to provide a more detailed breakdown.”
  
  

This feels natural because it’s tied to something they already did.

Send a more personalized follow-up postcard.

Reinforce your outreach with a targeted postcard that includes:

• Relevant comparable sales
• Local market insight
• A clear next step
  
  

This keeps the conversation warm and positions you as proactive and data-driven.