What is the ASV QR code, and why should I keep it?
The Automated Seller Valuation (ASV) QR code gives homeowners a direct way to request a free property valuation from your mailer. Each postcard carries a unique QR code, and when a homeowner submits their contact details, the response is added to your Wise Pelican Contacts as a seller lead.
Keeping ASV on your template gives every mailing a built-in path from homeowner interest to follow-up. It helps you:
- Give homeowners a valuable reason to respond.
- Capture seller leads from the audience you are already mailing.
- Track scans and responses generated by your mailer.
- Identify homeowners actively interested in their property's value.
- Follow up while that interest is still fresh.
- Create opportunities for conversations that could lead to your next listing.