What’s the cost per postcard?
$1.04 pay-as-you-go; as low as 83¢ on an annual Dominate plan. That $1.04 is all-in for a 6×9 jumbo, full-color postcard with printing, postage, and standard-class mailing.
How much does a Wise Pelican postcard cost?
| Item | Price |
|---|---|
| Standard postcard (print + postage + standard-class mailing) | $1.04 |
| Automated Seller Valuation postcard | $1.09 (+5¢) |
| First class | +23¢ ($1.27 all-in) |
| Custom mailing list | 10¢ per address (separate from the postcard price) |
| Custom template design | $129 |
The postcard is a super jumbo 6" × 9" on 100 lb high-gloss cardstock, full color on both sides. There is no minimum order: one postcard is $1.04.
Is there a cheaper rate with a subscription?
A subscription is optional. Pay-as-you-go stays $1.04. Credit subscriptions lower the per-postcard rate:
| Plan | Monthly spend | Monthly rate | Annual rate |
|---|---|---|---|
| Free (pay-as-you-go) | $0 | $1.04 | $1.04 |
| Starter | $500/mo | 99¢ | 94¢ |
| Growth | $1,000/mo | 94¢ | 88¢ |
| Dominate | $3,000/mo | 88¢ | 83¢ |
See current plan details on Wise Pelican subscriptions and Is there a monthly subscription fee?. PowerFarm is a separate farming product, billed annually; it is not the same as Starter, Growth, or Dominate.
What is not included in the $1.04?
Postage is included for standard class. Wise Pelican prints, addresses, and mails the postcards for you.
Mailing lists are extra at 10¢ per address if you buy a list instead of uploading your own. First class is an optional upgrade at checkout.
There is no setup fee, processing fee, or small-order fee. The price does not change with quantity.
Common questions
Does the price include postage?
Yes. $1.04 includes printing, postage, and standard-class mailing. First class is +23¢ ($1.27).
Is first class extra?
Yes. First class adds 23¢ per postcard, for $1.27 all-in.
Is there a minimum order?
No. You can mail 1 postcard at $1.04. See What's the minimum order?.
For a deeper cost breakdown, read How much do real estate postcards cost? and direct mail pricing.