How does your pricing compare to EDDM (Every Door Direct Mail)? Geoff Lilienfeld
There are a lot of factors that go into calculating the cost of a mailing including: printing, preparation, mailing, and postage. The cost shouldn’t be the primary focus though, return on investment is. Every Door Direct Mail is delivered to the resident, not to the homeowner. Absentee owners are one of the biggest opportunities to achieve high ROIs with direct mail. EDDM also leads to a large amount of postcards being thrown out by the post office because of mail holds, vacant boxes, etc. For this reason, we don’t offer EDDM, as we only offer the same services we personally use for the real estate group we own.
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