How does your pricing compare to EDDM (Every Door Direct Mail)?
Wise Pelican does not offer EDDM. It mails addressed 6×9 postcards to homeowners at $1.04 all-in, so you reach owners (including absentee owners), not just everyone on a carrier route.
Is EDDM cheaper than a postcard service for real estate?
Postage-only EDDM figures are not a full campaign cost. Printing, preparation, mailing, and postage all add up, and the better question is return on investment — not the cheapest piece on a route.
$1.04 pay-as-you-go; as low as 83¢ on an annual Dominate plan. That $1.04 includes printing, postage, and standard-class mailing for a 6×9 jumbo postcard, with no minimum order. First class is +23¢ ($1.27). A purchased list is 10¢ per address if you need one.
Wise Pelican does not publish competitor or USPS EDDM postage tables here, because those line items go stale and they omit print and prep.
Should real estate agents use EDDM?
Every Door Direct Mail is delivered to the resident, not to the homeowner. Absentee owners are one of the biggest opportunities in real estate direct mail, and EDDM to the property door can miss them.
EDDM also leads to a large amount of postcards being thrown out by the post office because of mail holds, vacant boxes, and similar undeliverable points. For those reasons, Wise Pelican does not offer EDDM. It offers the same addressed, owner-targeted mailing the real estate group behind Wise Pelican uses.
Why not use Every Door Direct Mail (EDDM)? covers the farming-product contrast (homeowners, QR tracking, monthly consistency).
What is in Wise Pelican's price that DIY EDDM splits apart?
- Print on 6×9, 100 lb high-gloss cardstock, full color both sides
- Addressing from your list or a purchased list
- Standard-class postage and USPS drop-off
- No setup, processing, or small-order fee
You still choose the addresses. Upload a list or buy a custom list by radius, subdivision, or polygon.
Common questions
Can I buy EDDM through Wise Pelican?
No. Wise Pelican only mails addressed postcards.
Does $1.04 include a mailing list?
No. Lists are 10¢ per address, or use a list you already have.
The side-by-side strategy write-up is USPS EDDM vs Wise Pelican. Cost details are in How much do real estate postcards cost?.